0281NOTCalliope

0281NOTCalliope_Nars

ogcma@byu

ClCv241

Mastery

MythMatters

Apollod. Lib. 1.3
Belle du Jour Velvet Matte Lip Pencil at NarsCosmetics.com

François Nars, 1959 - . "Calliope," AKA Belle du Jour." Velvet Matte Lip Pencil, NARS Cosmetics.

The NARS brand is renowned for its clever color names, and a source from the NARS Marketing Department confirms that François Nars himself is responsible for coming up with every last one of them. He describes Calliope as "The Greek Muse of Epic Poetry."

Called Belle du Jour in the United States, the Calliope pencil is a light nude-beige, intended to be the perfect everyday lip color.

While the reason for the name-change between the US and the rest of the world is presently unconfirmed, a source from a high-level marketing position says that the way a product is named has a huge impact on the way the product sells. From this, we can surmise that the name Calliope does not register with American audiences the way it does overseas.

OGCMA slides are designed by Roger T. Macfarlane for use in Classical Civilization 241 courses at Brigham Young University.
The present resource contains information assembled for The Oxford Guide to Classical Mythology in the Arts, 1300 - 1990's, edited by J. Davidson Reid (Oxford 1994), and it is used with express permission from Oxford University press.
Address concerns or inquiries to macfarlane@byu.edu.