Heracles2.0260

Corporate Advertisement, "Bovril: Prevention is Better than Cure", newspaper advertisement (1896).

Bovril is a beef extract nutritional supplement developed in the 1870s and marketed still in the United Kingdom.
One broadside touts the purveyors' claims to Bovril's salubrious properties: "Bovril contains in a highly concentrated and easily digestible form the direct nourishment of Prime Ox Beef, and fortifies the system against INFLUENZA; but if, unfortunately, the disease holds use in its 'Grip,' BOVRIL is prescribed by all leading physicians to hasten RECOVERY. / Bovril Limited, Food Specialists and Hospital Purveyors, London."
A wide variety of advertising approaches have promoted the product over the decades; the use of Heracles wrestling the Nemean Lion (image at right, 1896) stands out as a rare usage of classical mythology.