Zeus2.0250_Ben&Jerry's

Zeus2.0250_Ben&Jerry's

Ovid Met. 10.1-85
Apollodorus Libr. 1.3.2

Unilever USA Corp., Ben & Jerry's Greek Style Frozen Yogurt Strawberry Shortcake

The Greek Style Yogurt campaign features a handful of witty applications of classical mythology. In the Strawberry Shortcake spots, Zeus cools himself atop a strawberry Olympus, an airconditioner whirring to his left, while outdoors enthusiasts ski and kletter beneath him. The image at right was captured June 2014 in Kings Cross-St Pancras tube station of the London Underground.

The video spot provides clerverly abundant detail (i.e. the image of Heracles wrestling the Nemean Lion on Zeus' chairback) and reveals the title Zeus is reading atop Olympus. Click the lower image for a link to the Unilever website where the 30-second spot is available.

Ben&Jerrys, Zeus

Ben&Jerrys, Zeus

[Wrote to Unilever USA on 18 June asking for credit information for this witty advertizing campaign.]

Note also other flavors in the Greek Style Frozen Yogurt line make use of classical mythology in their ads: Banana Peanut Butter, and (reported by Daily Billboard blog) Blueberry Vanilla Graham and Raspberry Fudge.

OGCMA slides are designed by Roger T. Macfarlane for use in Classical Civilization 241 courses at Brigham Young University.
The present resource contains information assembled for The Oxford Guide to Classical Mythology in the Arts, 1300 - 1990's, edited by J. Davidson Reid (Oxford 1994), and it is used with express permission from Oxford University press.
Address concerns or inquiries to macfarlane@byu.edu.